There is no new trend toward spiritual awakening going on. There are a lot of brands of spiritual guidance or “self-help" for sale these days, most have really just taken ancient ideas and re-packaged them to make them easier to sell. An inevitable trend accompanying the commercialism of spirituality is the tendency to talk the talk but not walk the walk. Talking the talk is necessary; it is in fact step number one in the process. Say it to yourself or say it out loud, it's often the first step toward action. Meanwhile, in the context of those choices pertaining to personal and spiritual growth the tendency is to get stuck in the talking the talk part.
There’s always a "club" or community or group. These are great for camaraderie and such but no matter what you get into it ultimately ends up being less about the club and its purpose for existing and more about your standing or status within it. Are you president? First level? Grand Poombah? Do you know so-and-so? How long have you known them? Are they a founder? For how many generations have you and yours been following? In very general terms there are people who go with the flow and people who frequently fight the current. There have been many groups of people who fought the current, Flappers, Goths, Greasers, Beatniks, Hippies, Heads, Grungers, Punks, Emo’s, New Agers, Swingers, Anarchists, Religious, Spiritual, Religio-spiritual, Outcasts, straights and squares to name a few.